Whole Product

Inspired by Ted Levitt, the Whole Product template helps companies create differentiated products and services by identifying how they can uniquely meet customer needs. Instructions: 1. Participants should start by adding items into each area of the template that captures their perceptions of customer expectations and needs. 2. Participants should review each item and cluster them according to market segments. 3. Participants should review results which inform Solution Roadmaps and Capacity Allocations. [Source] https://hbr.org/1980/01/marketing-success-through-differentiation-of-anything