Persona Canvas

The persona canvas can be used to give a customer segment a face and name and make it easier to step into the shoes of the customer. A tool often used in design thinking, personas make talking about customers and their characteristics more tangible and concrete, and make it easier to refer back to a pattern of characteristics. Personas make it possible to create and share mental models and have a common language about several customer types. Developing personas collaboratively help to align teams. Consider using this canvas prior to story mapping sessions.