Empathy Map

Empathy Map is a template designed to help development teams gain a deeper level of understanding of an internal or external stakeholder, such as a customer, a prospect, a partner or a peer in your own company. You should be able to make a rough empathy map in about 20 minutes, provided you have a decent understanding of the person and context you want to map. Even if you don’t understand the stakeholder very well, the empathy-mapping exercise can help you identify gaps in your understanding and help you gain a deeper understanding of the things you don’t yet know. Use the result of your empathy map to help you develop better requirements, user stories, and product backlog items.