Business Value Framework

The Business Value template helps product teams prioritize requirements and develop product roadmaps by helping them organize features into four key categories: New Business, Up Sell, Retainment and Operational Efficiency. New Business: Every feature that will potentially bring new customers or new markets, will also bring a fresh flow of money Up Sell: Every feature that will potentially bring money from existing customers and could be sold as the add-on, upgrade or plug-in Retainment: Every feature that will avoid losing customers and will avoid the company losing money as well Operational Efficiency: Every feature that will allow the company to save money (costs) given a potential increase in any operation (installation, configuration, customization...)